What happens when a brand grows and expands its activities? It acquires sub brands and creates its own “family”. This is how Kiddoboo by EGOBOO was born. It’s a modern, playful, totally amazing brand for children.
The challenge
Kiddoboo had to have its own distinct brand personality, while preserving the values of the EGOBOO masterbrand. It had to be innovative, dynamic, but at the same time ludic, with bright colors and fun designed characters. Lots of attractive elements for every child.
The process
Keeping the second synthetic word of EGOBOO, we named the new brand Kiddoboo, with the tagline "Amazing as you" addressing every child. We proceeded to the shaping of the overall visual ID and the tone of voice, preserving elements of the masterbrand, such as the color palette, the intense typography, the dynamic and motivational speech.
The result
Kiddoboo is the world that every child deserves to have. With this slogan we recommended it to big chain stores’ buyers, to parents and children, and they all loved it -beyond all expectations.
